Saturday, November 30, 2019

Letter of Recommendation free essay sample

In addition to academics, he has shown keen interest in co-curricular and extra-curricular activities. He was always actively involved in organizing various events in the college tech fests reflecting his managerial qualities and leadership skills. Unaired is very enthusiastic, energetic and full of life. He is fun loving cheerful and trustworthy. Unaired has an intelligent mind and a strong will to do meticulous work, all of which are required to pursue higher studies. His flair for solving problems clearly portrays his keen sense of analysis.He always had a penchant for experiments. My analysis of him tells me that his basic engineering concepts were thorough and his interpretations of the experiments performed were always precise. In retrospection of what I have seen in Unaired, I am positive that he possesses potential for higher education and his academic credentials promise a brilliant future. I strongly recommend him for M. S. Letter of Recommendation free essay sample Letter of Recommendation To the applicant: Please fill in your name and the other required information below. In turn, deliver or email this form to the person who will write this letter. NOTE: Request your recommender to seal his or her letter of recommendation in an official envelope and sign across the back flap upon completion. Recommendation letters that are not sealed and signed will not be accepted. Confidential Name of Applicant: (given name) Shajeel(family name) Rasool Nationality: Pakistani Desired Degree Program Doctoral Desired Major: Electrical Engineering To the recommender: The person named above has applied for the ‘Korean Government Scholarship Program’. We ask for your assistance, and would appreciate your frank and candid appraisal of the applicant. * Please type or print clearly using black ink. 1. How long have you known the applicant and in what relationship? Please assess the applicants qualities in the evaluation table given below. Rate the applicant compared to other classmates who are/were in the same school year with him/her. We will write a custom essay sample on Letter of Recommendation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How well do you think the applicant has thought out plans for graduate study? 5. Please comment on the applicant’s performance record, potential, or personal qualities which you believe would be helpful in considering the applicant’s application for the proposed degree program. Recommender’s Name Date Recommender’s Signature Position or Title: University (Institution): Address: Tel: Fax: (zip-code:-) Please return this form sealed in an official envelope and signed across the back to the applicant. We greatly appreciate your timeliness regarding this letter for your recommendee.

Tuesday, November 26, 2019

African American in American society essays

African American in American society essays The decision of President Dwight D. Eisenhower to send troops to Little Rock, Arkansas, in 1957 was an important milestone in progress toward ending school segregation and racial discrimination against African Americans. The president's decisive action demonstrated that the dull force of the power of the president and the United States government would be employed to implement the Supreme Court decision in Brown v. Topeka Board of Education (1954) that declared racially segregated schools unconstitutional. In the late 19th century, after Reconstruction ended, state governments in the South and some other states began passing laws restricting the rights of freed slaves in order to maintain African Americans as second-class citizens. Jim Crow laws required African American children to attend schools separate from whites. African Americans had to use racially segregated sections of waiting rooms and railroad cars and "colored only" drinking fountains and rest rooms and were banned from "white only" hotels and restaurants. A legal challenged to Jim Crow laws resulted in the ruling of Plessy v. Ferguson (1896), which stated that racially segregated facilities were constitutional as long as they were equal in quality. The Court stated that the equal protection clause of the 14th amendment applied to political, not social, equality. The "separate, but equal" doctrine dominated the social and economic life of African Americans in the South for more than half a century. African Americans had become increasingly resentful of the indignities and limitations imposed by Jim Crow laws. African American veterans after World War II were especially angry serving their country in wartime only to be forced to comply with he demanding unjust laws as civilians. Many white Americans also became more sensitive to the unfairness of segregation. Three years after World War II, President Harry S. Truman desegregated the armed forces of the United States. By...

Friday, November 22, 2019

The Twelve Signs of the Japanese Zodiac (Juunishi)

The Twelve Signs of the Japanese Zodiac (Juunishi) The Japanese zodiac (Juunishi) is divided into 12 blocks with each block containing a group of years. The years in each block are 12 years apart from the previous or following year (in that block only). Each block is given a name of an animal based on the ancient Chinese concept that all time shifts are based on these twelve units. In Japan, the adoption of the twelve-year cycle, with a different animal representing each block, is fairly common. Those individuals born during a particular year were said to inherit some of the personalities of that years animal. Have a look below to see what year and animal you are. Rat (nezumi) Born 2008, 1996, 1984, 1972, 1960, 1948, 1936, 1924, 1912. People born in the year of the Rat are charming, honest, ambitious, and have a tremendous capacity for pursuing a course to its end. They will work hard for their goals. They are easily angered but maintain an outward show of control. Ox (ushi) Born 2009, 1997, 1985, 1973, 1961, 1949, 1937, 1925, 1913. People born in the year of the Ox are patient, mentally alert and when required to speak are skillful. They have a gift for inspiring confidence in others. This allows them to achieve a great deal of success. Tiger (tora) Born 1998, 1986, 1974, 1962, 1950, 1938, 1926, 1914. People born in the year of the Tiger are sensitive, stubborn, short-tempered, courageous, selfish and slightly mean ... yet they are deep thinkers and are capable of great sympathy for those they are close to and love. Rabbit (usagi) Born 1999, 1987, 1975, 1963, 1951, 1939, 1927, 1915. People born in the year of the Rabbit are the most fortunate. They are smooth talkers, talented, ambitious, virtuous and reserved. They have exceedingly fine taste and regarded with admiration and trust. Dragon (tatsu) Born 2000, 1988, 1976, 1964, 1952, 1940, 1928, 1916. People born in the year of the Dragon are healthy, energetic, excitable, short-tempered and stubborn. However, they are honest, sensitive, brave and can inspire trust in most anyone. They are the most peculiar of the 12 signs of the Zodiac cycle. Snake (hebi) Born 2001, 1989, 1977, 1965, 1953, 1941, 1929, 1917. People born in the year of the Snake are deep thinkers, speak very little and possess tremendous wisdom. They are fortunate in money matters and will always be able to obtain it. They are determined in what they do and hate to fail. Horse (uma) Born 2002, 1990, 1978, 1966, 1954, 1942, 1930, 1918, 1906. People born in the year of the Horse are skillful in paying compliments and talk too much. They are skillful with money and handle finances well. They are quick thinkers, wise and talented. Horse people anger easily and are very impatient. Sheep (hitsuji) Born 2003, 1991, 1979, 1967, 1955, 1943, 1931, 1919, 1907. People born in the year of the Sheep are elegant, highly accomplished in the arts, passionate about nature. At first glance, they seem to be better off than the people born in other years. They are deeply religious and passionate in whatever they do and believe in. Monkey (saru) Born 2004, 1992, 1980, 1968, 1956, 1944, 1932, 1920, 1908. People born in the year of the Monkey are the erratic geniuses of the Zodiac cycle. They are clever and skillful in grand-scale operations and are smart when making financial deals. They are inventive, original and are able to solve the most difficult problems with ease. Rooster (tori) Born 2005, 1981, 1969, 1957, 1945, 1933, 1921, 1909. People born in the year of the Rooster are deep thinkers and are always busy and devoted to their work. They always want to do more than they are able, and if they undertake a task beyond their abilities, they are disappointed. Rooster people have a habit of speaking out directly whenever they have something on their minds. Dog (inu) Born 2006, 1982, 1970, 1958, 1946, 1934, 1922, 1910. People born in the year of the Dog have all the fine qualities of human nature. They have a sense of duty and loyalty, they are extremely honest and always do their best in their relationship with other people. Dog people inspire confidence in others and know how to keep secrets. Boar (inoshishi) Born 2007, 1983, 1971, 1959, 1947, 1935, 1923, 1911. People born in the year of the Boar are brave. They have tremendous inner strength which no one can overcome. They display great honesty. They are short-tempered, yet hate to quarrel or have arguments. They are affectionate and kind to their loved ones.

Wednesday, November 20, 2019

Operation managment Assignment Example | Topics and Well Written Essays - 1250 words

Operation managment - Assignment Example The Company’s commitment to sound and long-term perfection in their products and processes is at the core of their strategy. In order to achieve this, the company consistently works to improve the overall quality of their design, managerial, industrialized and support structures in place (Barnes, 2008). Human resource is the most significant resource at Boeing Company since it is the work force, who undertakes the immense task of building and designing products on offer to their clients. To achieve this, the company combines skills, communications, training, management and environment. This combination enables their employees to achieve the needed gains in productivity and quality in line with the company’s goals. The company as part of its strategy to help achieve long-range goals inculcates careful selection of managers, proper training and team spirit. Competition between these manufacturers of long-range or large standard passenger aircrafts has recently reached at the highest level. Five years ago, Airbus overtook Boeing to be number one and this was because of its accomplishments in middle capacity Airbus A-330 as well as its shorter-range division like the A-340. , Boeing’s overall revenues in 2004 overtook of Airbus. This emanated from Boeing’s profit gains in supplementary activities that include among others; services rendered to defense, martial aerospace and space dealings. With Airbus Company launching A380, the market share is likely to be altered though; Boeing Company will salvage its market share from the new model of 7E7, Dream liner-taking competition to a completely new level (Mahadevan, 2009). The Company employs geographic regions as its basis of segmentation. On this basis, Europe and North America are anticipated to experience growth and continuously increase in their airplane purchases resulting from the large economies of scales currently enjoyed in these regions. Asia pacific regions are equally

Tuesday, November 19, 2019

The need for for formal government regulation to ensure societal Essay

The need for for formal government regulation to ensure societal checks and balances on perhaps wayward corporations - Essay Example The need for changes in management structure was particularly evident after HIH incident when the board composed of the chief executive’s friends and associates failed to assess effectively the management performance, deterring non-executive directors from controlling processes inside the company. (Siladi, 2006 ) As trust towards company insiders as well as to auditors, analysts or regulators was shattered, governments started to think over regulations which would prevent such unfair practices. Different countries responded differently to the problem of inadequate corporate governance system. While Australia and the UK have issued recommendations based on ‘comply and explain’ principle, the USA has introduced more severe measures where non-compliance results in criminal punishment. The US Sarbanes-Oxley Act of 2002 set firm regulations for senior management, non-compliance with which results in 20 years of imprisonment and fines up to $5 million. (Loeb 2005) Many countries reviewed their regulations concerning the work of the directors. The recommendations or regulations issued in each of countries converge in several issues concerning directors: the presence of independent non-executive directors in the board, participation of non-executives in nomination and remuneration committees, control and decision-making function of the executives, their fair remuneration. Loeb, L. Executive Summary: Sarbanes-Oxley: Worse than No Solution at All? Available at Ziff Davis CIO Insight. 2005 http://www.cioinsight.com/c/a/Past-News/Executive-Summary-SarbanesOxley-Worse-than-No-Solution-at-All/ [accessed 17 Dec.

Saturday, November 16, 2019

Decision theory Essay Example for Free

Decision theory Essay How could companies use Second Life for new product or service decision making? Companies use second life which includes meeting with the sales manager, discussing about new sales techniques, building a new world where members of second life talk together about product or services and testing the new designs for new product or service before it is released to the world. Thus by taking feedback from all members companies take decisions. . How could financial companies use neural networks in Second Life to help their businesses? Neutral networks are those which involve in pattern or image recognition. This helps companies to get the required information for processing in second life. 3. How could a company such as Nike use decision support systems on Second Life to help its business? Nike uses decision support system (DSS) for information that helps to take decision. But DSS has three main models in it. They are: -Sensitivity: observe changes when variable is changed -What- if? checked what is the impact if variable changed -Goal seeking: seeking to reach goal by making changes. 4. How could an apparel company use Second Life to build a digital dashboard to monitor virtual operations? Apparel uses second life in digital dashboard to monitor virtual operations as it tracks everything in the store which includes number of customers, time spent, items purchased etc. Company also gave a special offer to the second life residents that they get promotional cards if they are shopping in inline-world apparel. Describe how the DoD is using AI to improve its operations and save lives. By using AI the DoD is able to make operations like resupply missions more efficient because human drivers and troops to protect the supply line aren’t needed. AI would also be able to perform dangerous missions without endangering troops. 2. Explain why the DoD would use an event, such as the DARPA Grand Challenge, to further technological innovation. The DARPA Grand Challenge produces lots of different ideas from diverse sources which will produce more efficient technology. The contest is also at a relatively low cost to the DoD because it would cost more than $2 million dollars to produce and test so many models on their own. 3. Describe how autonomous vehicles could be used by organizations around the world to improve business efficiency and effectiveness. If businesses were able to transport their goods without human transportation controllers it would cut costs and eliminate some of the risks from human error. 4. The Ansari X is another technological innovation competition focusing on spacecraft.

Thursday, November 14, 2019

The Significance of Vietnam War Essay -- Vietnam War Essays

The Significance of The Vietnam War Within one generation, The United States have experienced The Second World War, The Korean War and fifteen years of The Cold War crisis. The Vietnam War was the last drop into the cup of American patience. The costs of The Vietnam War were intolerable, because they contravened traditional American values and hopes. In the year 1965, American government announced, with public support, that America is going to win the guerilla war and defeat the â€Å"global communist conspiracy†. It also promised to build free institutions in South-East Asia. Two years later, in the year 1967, the same affair was considered not only as unsuccessful, but also as a gruesome action of the politicians. In one moment, the intellectuals glorified the arrival of a young and freethinking new president, but almost immediately, they blamed his successor of cruelty, continuous lies and desire of war, although the new president’s strategy was basically the same as of his mourned-for predecessor. Richard Nixon’s governing season did not bring much serenity either. Heated resistance against war became even stronger. Nixon wanted to negotiate an honorary departure, which he considered to be almost anything - apart from leaving millions of people, to whom America promised help, to North Vietnamese communists. He took reliability and honor seriously, because he knew that American ability to create peaceful international order depended on them. Nixon and his special advisor claimed that they had a secret plan how to reach â€Å"honorable peace†. But peace came slowly, and when it finally arrived, no one could talk about honor. The longest war in the history of The United Sta tes ended and left a bitter heritage behind. The war, commenced as a noble quest for democratic ideals showed that it is not easy to bring democracy to the region of the third world, which lacked any historical experience with liberal values. The war, which was supposed to be a parade of American military power, harmed her dignity so seriously, that many young Americans started to see the army as a completely rotten and wrong institution. The war, that was supposed to show the world how strong the United States are in their conviction, actually divided America more than any other event in the twentieth century. The wounds were so deep that even the peace did not bring much joy. The Vietnamese Wa... ...e self-confidence and to take into consideration unforeseen factors. However, political passivity does not offer any consolation to millions of immediate victims and it changes political decision-making to irresponsible hazard based on intuition. The greatest loss caused by the Vietnam War was probably the togetherness of the American society. American idealism led to an opinion that the Vietnamese society can be relatively easily transformed to democracy. When this optimistic thesis fell down, it unavoidably led to disillusion. The prevailing phenomenon was also the misunderstanding of the military problem. Looking at the complex problem brings me to the following conclusion: Before The United States (and this applies to any other nation) decide to enter any war, they should be clearly aware of the nature of the threat they will confront and of the nature of the aims they can reach. They must have a clear military strategy and a clear definition of what they will consider a successful military result. And if America decides to commence any military action, it should not accept any other alternative but victory. America can recover from Vietnam only by learning from its wounds.

Monday, November 11, 2019

Final Lab Report Sample

Date Performed: July 30, 2012 EXPERIMENT NO. 10 COMPOSITION OF POTASSIUM CHLORIDE ABSTRACT The aim of the experiment was to look for the percentage composition of the elements present in the decomposition of potassium chlorate (KClO3) and to find out what the residue after heating was. After performing the experiment the researchers found out that there were about 66. 14% of potassium chloride (KCl) in KClO3, and they also deducted that the residue was actually KCl. _____________________________________________________________________________________Introduction Total mass of the Element/Compound   (Part)Total mass of Compound (Whole) ? 100 The formula above is the formula used to determine the percentage composition of an individual element in a compound. In this experiment, the researchers are both going to solve for the theoretical percentage composition and the experimental percentage composition of elements/ ions. The theoretical percent composition is solved using a known for mula compound and an experimental percent composition is solved using data identified in the experiment.The goal of this experiment is to formulate a diminutive percentage error as possible, which is solved using the formula below. Theoretical value-Experimental valueTheoretical value ? 100 The compound that they are going to use in this experiment is KCl or potassium chlorate. Potassium chlorate, when heated to high temperatures would form this equation: 2KClO? (s) ? 2KCl (s)+3O? (g) Procedure The experiment was composed of two parts. The first part was for determining the percentage composition of potassium chlorate.First, the researchers made sure that the crucible, which would be used throughout the experiment, was dry, so they heated it on a clay triangle for 2-3 minutes. Next, they let the crucible cool down a bit and then weighed it together with its cover. Then they added 1. 196 g of potassium chlorate into the crucible, placed its lid and then weighed it. After that, they h eated the crucible again on the clay triangle for 8 minutes with its bottom 2. 5-3 inches away from the flame. They heated it for another 10 minutes, that time adding a little bit of distance between the flame and crucible bottom.They allowed the crucible to cool for about 10 minutes. Then they reweighed the sample for 6 more minutes, cooled it and then weighed it again. In the second part of the experiment, they took 3 test tubes, one containing a small amount of potassium chloride, one with a like amount of potassium chlorate, and one that contained a solution obtained from adding distilled water to the crucible, that was used in the first part of the experiment, and heated it for about a minute, and then they added 10 ml of distilled water to each and stirred.In each of the tubes, they added 5 drops of dilute (6 M) nitric acid and 5 drops of 0. 1 M silver nitrate solution, then stirred each test tube and observed carefully. Results and Discussion On the first part of the experime nt, the researchers started off with the crucible with the sample that weighed 37. 184 g. , after the first heating, the mass decreased and became 37. 093 g. , after the second heating, the mass decreased again and became 36. 787 g. , the difference between the two wasn’t less than 0. 05 g. , so they had to reheat.After the third heating, the weight became 36. 779 g. , their difference was within 0. 05 g. so no more heating is required. After calculating, the researchers found out that the theoretical percentage of oxygen in KClO3 is 39. 17% and that the experimental percentage of oxygen they got in KClO3 was 33. 86%. On the other hand they also found out that theoretical percentage of KCl in KClO3 is 60. 83% and that their experimental percentage of KCl in KClO3 was 66. 14%. and that the experimental attempt to get the percentage of oxygen in KClO3 had an error of 8. 3%. On the second part of the experiment when 5 drops of dilute (6 M) nitric acid and 5 drops of (0. 1 M) sil ver nitrate solution were added to the solution of the residue and distilled water, potassium chloride solution, and potassium chlorate solution, all of them turned cloudy with white precipitate in them which indicated that chloride ions were present which lead to the deduction that the residue was actually KCl. 1. Mass of crucible + cover| 35. 988g. | 2. Mass of crucible + cover + sample before heating| 37. 84 g. | 3. Mass of crucible + cover + residue after 1st heating| 37. 093 g. | 4. Mass of crucible + cover + residue after 2nd heating| 36. 787 g. | 5. Mass of crucible + cover + residue after 3rd heating| 36. 779 g. | 6. Mass of original sample=37. 184? 35. 988=1. 196| 1. 196 g. | 7. Total mass lost during heating=37. 184? 36. 779=0. 405| 0. 405 g. | 8. Final mass of residue=1. 196? 0. 405=0. 791| 0. 791 g. | 9. Experimental percent oxygen in KClO3=0. 4051. 196? 100=0. 3386? 100=33. 86%| 33. 6%| 10. Experimental percent KCl in KClO3=0. 7911. 196? 100=0. 6614? 100=66. 14%| 66. 14 %| 11. Theoretical percent oxygen in KClO3=3(16. 00)39. 10+35. 45+3(16. 00)? 100=48122. 55? 100=0. 3917? 100=39. 17%| 39. 17%| 12. Theoretical percent KCl in KClO3=39. 10+35. 4539. 10+35. 45+3(16. 00)? 100=74. 55122. 55? 100=0. 6083? 100=60. 83%| 60. 83%| 13. Percent error in experimental % oxygen determination=60. 83-66. 1460. 83? 100=-5. 3160. 83? 100=-0. 0873? 100=8. 73%| 8. 73%| Conclusion and RecommendationAs seen above, the experimental percent gotten by the researchers wasn’t that far off from the theoretical value, and they ended up with a percent error of 8. 73%. That’s not a high percent error, but in chemistry, where accuracy is very vital, that amount is already considered high. One of the factors that led them to a high percentage error was that they used a different balance for the weighing of #4 and #5 in the table. For further experimentation, the researchers suggest that only one balance would be used throughout the experiment.It is also important to k eep the crucible steady so that spattering won’t happen during heating. Because when spattering does happen, mass lost would no longer be accurate. References * Book: Hein, MORRIS, et al. , FOUNDATIONS OF CHEMISTRY IN THE LABORATORY FOR SCIENCES (CUSTOM EDITION), 12th ed. , Singapore129809, 2009 Appendix 1. Mass of original sample= (mass of the crucible + cover + sample before heating) – (mass of crucible + cover)| 2. Total mass lost during heating= (mass of the crucible + cover + sample before heating) – (mass of the crucible + cover + after 3rd heating)| 3.Final mass of residue= mass of original sample – total mass lost during heating| 4. Experimental percent oxygen in KClO3=total mass lost during heatingmass of original sample? 100| 5. Experimental percent KCl in KClO3=final mass of residuemass of original sample? 100| 6. Theoretical percent oxygen in KClO3=molar mass of O? molar mass of KClO 100| 7. Theoretical percent KCl in KClO3=molar mass of KClmo lar mass of KClO 100| 8. Percent error in experimental % oxygen determination=theoretical value-experimental valuetheoretical value? 100|

Saturday, November 9, 2019

The Themes of Robert Frosts Poetry

The main themes of Robert frosts poetry are: Nature and mans interaction with it. Also real people and real struggle; the deeper meanings of everyday life. For this essay I will discuss ‘mending wall', ‘the road not taken', ‘out, out-‘ and ‘provide, provide’. Mending wall is about a stone wall separating the speaker's property from his neighbour’s. In spring, the two meet to walk the wall and make any necessary repairs. The speaker sees no reason for the wall to be kept as there are no livestock to contain. This wall building act seems to have ancient roots. It involves spells to stop the elves or whoever from breaking the wall. The neighbor appears a stone-age savage while hoisting and re-building the wall. This poem deals with nature and peoples interactions with it. By keeping the wall in good condition they are keeping their land and also their relationship healthy. The road not taken, in this the speaker stands in the woods, considering a fork in the road. Both ways are equally worn and overlaid with untrodden leaves. The speaker chooses one telling himself he’ll choose the other another day . et he knows it is unlikely that he will have the opportuninty. This fork in the road which shows two paths symbolises free will and fate; we are free to choose, but we do not really know what we are choosing between. This is a real decision real people make in everyday life. In outout frosts decpicts the abrupt death of a young boy whose hand was cut off during an accident with a buzz saw. The boys begs his sister not to allow the docto r to amputate his hand but inwardly realises he has lost too much blood. The boy dies under anesthesia and everyone goes abck to work. Frost seems to be sayong there was no real need for the boys death and the adults are to bkame in thos situation. Hpwever frost knows death is a part of life. This poem nderlines the inevitability of death and the futitily of life. Provide provide is a reminder that life can be harsh and unforgiving. Frost wrote this poem in hos early sixties and was probably feeling like life was catching up on him. He was beginning to feel his age. Frosts talks about the facts of getting oler, for example beauty fades and we should enjoy our fifteen minutes of fame because they won’t last . he also offers some advice; make sure you die early so people remember you as young, but if you aren’t lucky enough to die young make a lot of money so you can live and die in comfort. When the time comes to die make sure you surround your self with friends you either made or bought, don’t die alone. The last two lines are also the title reminding us to provide for our old age because no one else will. This poem features heavily on regret. Frost regrets that he spent too much time living in the present and didn’t put anything aside for hos later years, he seems quite bitter about this. This poem is also about mortality and the face that old, and subsequently death, happens to everyone. Robert frost deals with life issues in his poetry. He writes openly about his opinions on life and death. These topics affect us all and therefore we can relate to them.

Thursday, November 7, 2019

How A Bakery Can Use Market Research Essays

How A Bakery Can Use Market Research Essays How A Bakery Can Use Market Research Paper How A Bakery Can Use Market Research Paper Essay Topic: Marketing Market Research can be defined as the systematic gathering, recording and analysis of data about problems relation to the marketing of goods and services. This can be broken down as follows: Systematic – This is carried out in a careful and organised way. Gathering and Recording of Data – This is collecting data and setting it down into writing or computer records. Analysing the Data – Identifying patterns and trends. Problems relating to Marketing – These Include what price to charge, how best to advertise the goods and services, where to sell them from and so on. There are two main methods that are used for market research. There is primary research which is collecting new information and secondary research which is to use information which is already provided, for example, If Bismillah Bakery wanted to conduct primary research they could do surveys where they ask customers/people questions, or they could research other companies using the internet to collect secondary research. Primary Research Methods Information that an organisation collects from its own research efforts is termed primary. This involves the collection of new information for a specific purpose. Observation can involve watching different types of behaviour. The main advantage of this technique is that the researcher watches behaviour first-hand rather than having to ask someone what they would in a specific situation. Observation may give fare more accurate results that other approaches as observation shows what is actually happening. However observation is time consuming and can cost a lot. If Bismillah Bakery wanted to observe they could watch how customers and employees operate in the shop. Bismillah Bakery can conduct surveys which ask several different questions, there are different types of surveys which include: Face-to-Face: This is when for example Bismillah Bakery employees could ask their customers questions about their purchase. This could be a brief few questions inside the shop. Postal: This is when for example Bismillah Bakery sends out questionnaires to people and then they can answer them and send them back. This type of survey isn’t good because of the poor response rate but these contain brief questions which could influence people to complete them. Panels are surveys that are conducted over an extended period of time with the same group. For Example, Bismillah Bakery could be working with a consumer panel; it is possible to measure their changing buying patterns over time. Consumer panels provide information about: Typical items bought by consumers Which of these items are becoming more or less popular over time? How consumers respond to particular factors – for example, the trend to buy smaller, more fuel-efficient cars or healthier food. How consumers respond to marketing campaigns, for example, special offers, increased advertising. Difficulties associated with consumer panels include: Making sure that the panel members retain their interest over time and continue to record their behaviour accurately. Problems Associated with some members dropping out, and whether they can replaced by similar people. Secondary Research Methods Secondary Research involves using existing information rather than finding out new information. These are two main sources of secondary research Internal sources – This is information that already exists in Bismillah Bakery External sources – This is information published by other organisations which Bismillah Bakery can use. Internal Sources Data records are a source of internal research as you will find different types of information in the Bismillah Bakery database. Careful analysis of a business’s data will reveal, who the existing customers are, where they live, how much they spent, how often they make purchases and more. Bismillah Bakery can use this information to gain more customers for example they could send leaflets to different to possible customers that compete with other businesses. External Sources Instead of conducting research Bismillah Bakery could use existing published research. This can save a lot of time and effort. However, purchasing an existing market research may cost thousands of pounds. Other sources may be cheaper, such as accessing data from the internet and government publications. Internet is the most accessible source of information. Researchers need to be cautious when using this source and first ask themselves what were the purposes that the information was collected for. The way the internet is organised makes it very easy to find out information. For example, Google will rank topics under how frequently they are searched for. This means that when you carry out a search, for example, ‘market trends in confectionary’, you are likely to find very recent information that is valued by other researchers. The government regularly analyses business trends and changes taking place in the economy. This information is published in reference books and journals. Many of these sources can be accessed directly through the internet by typing in the appropriate search terms. Examples of useful government publications include the following. Social Trends – Social Trends draw together social and economic data from a wide range of government departments and other organisations. It paints a broad picture of British society and how it is changing covering key areas Monthly Digest of Statistics – This is a summary of information on monthly economic trends. Expenditure and Food Survey – Shows what households are spending their money on and how these patterns are changing over time. Regional Trends – Regional profiles, details of households, labour market information, living standards and so on. Annual Abstract of Statistics – Details about population changes, social conditions, production, prices and employment. Business Monitors – Statistics on output in different business sectors. The retailing monitor is of particular interest, covering retail sales by region. Public companies are required to produce an Annual General Report. These reports can be ordered by Bismillah Bakery and supply them with details of the company’s current activities. The report shows the current strategy of the business and often, more importantly for market research processes, outlines current market trends in the area the company operates in. In conclusion both primary and secondary research is good for Bismillah Bakery as they both have positives which can help them. For example they could create surveys which will give them what the consumers think which is in primary and they could buy secondary information about competitors which will also give them information that they can use.

Monday, November 4, 2019

Analysis of Burger Kings Seven Incher Hamburger Advertisement

Analysis of Burger King's "Seven Incher" Hamburger Advertisement Two young teenage boys are dropped off at the mall and their parents run some errands. Armed with ten bucks each and some time to kill, the boys begin to roam the halls looking for anything they can spend their money on. While walking near the food court they catch a whiff of many different traditional foods, but what they see really catches their eye. On a banner near Burger King stands an advertisement of a wide-eyed young girl with her mouth open facing a BK (Burger King) â€Å"Seven Incher† hamburger. The text around the photo reads, â€Å"It’ll blow your mind away† in all caps. Hormones racing, the two boys know what the bulk of their money will be spent on. Companies who create advertisements for products that are essentially â€Å"a dime a dozen† will seek to publish something that sticks out. Was this method the best possible way to do so? Or might it create more problems than good for Burger King? I’m going to make the argument that BK uses sex in advertisements to target their younger male audience, rather than specifically using their products. I will do this by evaluating Burger King’s target audience, their history of advertisements, and the slogans and pictures incorporated in their messages. Method Target audience is defined as â€Å"a specific group within a larger audience†. Target audiences are used in marketing by companies who want to reach a specific demographic of people and also share specific demographic traits. Slogans are â€Å"a brief attention-getting phrase used in advertising or promotion† (Merriam Webster, 2015, 2). Companies use these to make an advertisement connect with their target audience. Analysis Burger King’s target audience when these advertisements were run was a younger male-focused group (Morrison, 2012, 1). More recently Burger King has branched out and developed newer, healthier options for their menu. However, the stereotypical â€Å"manly meat† menu that they previously sported appealed directly to their target audience. The â€Å"seven-inch burger† advertisement ran with the skinny model covered in makeup, mouth open and eyes wide, facing the burger while the written message read, â€Å"It’ll blow your mind away†. Another advertisement BK ran was the legs of a woman from the knee down, while she only wears red high heels and a Burger King crown around her ankles. Clearly, this gives the illusion that she would be wearing little but the â€Å"crown† and once again points directly to the sexual nature and overall target audience of the brand. Combine the audience with the suggestive sexual messages, and Burger King all of a sudden not selling value meals and sides but rather sexual innuendos directly aimed at their male-dominant young audience. Burger King has a history of running advertisements that have been edgy and sexually suggestive over the last 20 years. Since Burger King has a product and product line that is duplicated by many (that being the fast food and hamburger industry), they are essentially not advertising just their product and prices but instead a snapshot of what they offer combined with sex. In the advertisement with the woman wearing the BK crown around her ankles, her shoes are a dark shade of red. Red is the â€Å"most emotionally intense color, red stimulates a faster heartbeat and breathing† (Johnson, 2015, 5). The color red also â€Å"exudes a strong and powerful masculine energy† while â€Å"stimulating deeper and more intimate passions in us, such as love and sex† (Scott-Kemmis, 2015, 6). It simply was not just by chance that BK chose to place red shoes on a model with a suggestive notation attached to it, but instead a carefully constructed message aimed to maximize their p rofits for their audience. The written slogans in each individual message, while it has something to do with the products they offer, arguably has just as much to do with sexual suggestions. â€Å"It’ll blow your mind away† is a message constructed about sex, with the product in mind. â€Å"Irresistibly long beefy† is another slogan by Burger King that possesses that same double standard of fitting the product and sex. Because this message is written in all capital letters, the advertisement gives the vibe that the message is masculine and not afraid to hide the double meaning. In the advertisement that solely has the woman’s legs with the BK crown around her ankles, there are no words that appear on the publication except for a small picture of a new product they are introducing. Because there are not any words tying the picture to any specific product, it seems to be an obvious example of thinking sex first, then their overall brand. Knowing that their audience is young and male dominated, this advertisement tactic may be the best possible solution, even though morally it may seem unethical or wrong. While it may be true that sex does sell, perhaps the reason why they had to incorporate other products and target a new audience was because the food industry was not the best place to sport that idea. There is clearly no doubt that these advertisements were published with the idea of sex first and their products and brand second. Looking at the original target audience, history of print advertisements, and the written slogans on each, there is no question that their focus was tapping into the industry of their young male audience. It is safe to say Burger King thought the best way to do so was through the means of mesmerizing customers with women and sexually indicative messages.

Saturday, November 2, 2019

Women and science Essay Example | Topics and Well Written Essays - 3750 words

Women and science - Essay Example Ada Byron of the United Kingdom is hailed as the creator of the world’s first computer software programme. She was born in December 1815 to the famous English poet Lord George Gordon Byron and Lady Annabella Byron. There were 4 momentous events in her life that propelled Ada to scientific distinction.2 The first event was the split up between her parents. Lady Byron legally separated from her husband just 5 weeks after the birth of Ada. The court granted her sole custody of the child. Free from her husband’s influence, Lady Byron {who secretly dreaded that Ada would take up poetry like her father}, encouraged her daughter to become a mathematician and a scientist. The second and third momentous events were the advent of 2 persons into Ada’s life: Mary Somerville and Charles Babbage. Mary was a brilliant woman who translated the works of French mathematician and astronomer Pierre-Simon Laplace. Her translated texts were widely used at Cambridge. Mary motivated 17- year old Ada to study mathematics deeply. Ada met Charles Babbage during a dinner party in 1834. Charles was an English mathematician, philosopher and mechanical engineer. She was very interested in his pet project called the ‘Analytical Engine’ {which turned out to be the predecessor of the modern computer}. Charles’ contention that the Analytical Engine could be made not only to foresee but also act on such foresight ignited a spark in Ada Byron that would precipitate her to scientific fame.